Below, we’ve compiled a (not complete) list of retailers, restaurants and other companies with Pride offerings benefiting LGBT nonprofits like GLAAD, GLSEN, The Trevor Project and the It Gets Better Foundation.” “But just because you see a rainbow shirt in the window, doesn’t mean the store is giving back. By holding businesses, politicians, and individuals accountable and continuing to fight for this cause, we can create a world that is safe for and accepting of LGBTQ+ individuals.Newsweek magazine, which became an on-line only edition in 2012 as ad revenues fell, devotes its E-edition to celebrating LGBT/Gay Pride and lists 50+ brands and companiesthat are onboard “celebrating inclusion, equality and love for LGBT Pride month.” It’s awful that businesses are using the minority and the discriminated to their own advantage. However, there is still a long way to go before the LGBTQ+ community has equal rights and no longer suffers from discrimination. At Clean we have implemented a transparent pricing scheme whereby articles of clothing and sizes deemed non-standard by other cleaners are charged the same price, ensuring that members of the Trans community are not charged unfair prices.
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In order to play our part we believe it’s imperative that the service we provide is equal across the board. This problem is prevalent in the dry cleaning world. Still there are issues that are at the forefront of commercial industries, members of the LGBTQ+ community are taken advantage of by companies. This just means that we enable diversity and inclusion in our company because we know it makes Clean stronger and smarter. Members of the LGBTQ+ community are present at all levels of the organization, including upper management. Clean is an equal opportunity employer, focusing on inclusive hiring. Just by talking about it and doing our part can start the conversation and spread awareness. Sure, we’re just a dry cleaning company, but creating jobs and cleaning clothes affects many lives and we hope that we can make a positive impact. Now, as you prepare for pride, you know where you can make a difference with your actions AND your money! Here, at Clean, we work hard to do our part to create a safe work environment where all employees are valued and accepted. To help, we found three collections from big brands that do, so you can both look fabulous and support other fabulous people! While not everyone can directly be an activist, there are ways to ensure your spent money supports the LGBTQ+ community.
![nordstrom gay pride shirt nordstrom gay pride shirt](https://www.gay-pride-winkel.nl/img/medium/gay-pride-t-shirt-zwart-voor-dames/10149/312.jpg)
Only some of these companies donate profits to pro-LGBTQ+ charities.
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They’re rainbow, cute, and totally parade-worthy. This June, many companies released Pride-themed clothing collections. Glitter and booty shorts (?) will trickle down your Instagram feed, giving retail a big opportunity. Who’s NOT taking advantage of the rainbow?Īs Pride becomes more popular, so does Rainbow Capitalism. For those who can, donating to supportive charities, participating in demonstrations when possible, and (most importantly) VOTING for propositions and politicians that support LGBTQ+ rights. In order to incite progress people need only be more involved. Compare it to footage from pride parades in the 90s or 80s and you’ll see a disconnect between what Pride events started as and what they have become. At my last Pride parade in Seattle, well over half of all groups represented were businesses, particularly large corporations.
![nordstrom gay pride shirt nordstrom gay pride shirt](https://ih1.redbubble.net/image.1940040403.4662/ssrco,classic_tee,womens,101010:01c5ca27c6,front_alt,square_product,600x600.jpg)
You may be wondering how I know so much about Rainbow Capitalism, well my name is Andrew from Clean and you guessed it. Secondly, it has turned Pride events away from activism and into marketing opportunities. Just like people who go to Women’s Marches for a photo-op rather than actually believing in the movement. Thus, companies can masquerade under the illusion of support when the reality is the dirty opposite. Most notably, it turns an opportunity for activism and support into monetary gain for companies that don’t actually support these rights. This poses a problem for several reasons. Actually, Rainbow Capitalism draws parallels to the “Pink Tax” where women pay more for the same products that men use (i.e. It’s done to attract spending by queer individuals and allies and exploit the relatively recent wave of support for LGBTQ+ issues. Rainbow Capitalism is when companies incorporate symbols of the LGBTQ+ rights movement into their marketing and products.